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Internal Communications Writer & Strategist

This collection of my recent work features a variety of communications crafted to inform, engage, and connect. Each piece is designed with purpose—to support strategy, spark interest, and move people to action.

Internal & Employee Communications

Clear, consistent communication keeps employees informed, connected, and aligned with what matters most. These samples show how everyday messages—like strategic updates, employee stories, and organizational news—can do more than share information: they can reinforce company values and ground people in a shared purpose.

Project Management Institute •

One Take Wonder Where Art, Engineering and Project Management Collide

This article was a follow up—based on data driven insights from our intranet that showed high engagement and positive sentiment from employees from the previous collaboration. This article showcased PMI’s another collaboration with Maximum Effort and OK Go, highlighting project management’s impact in creative industries and how it ties into our overarching strategy—engaging employees and empowering them to amplify the campaign’s success.

Change Communications

Change can be challenging—but the right communication makes it feel intentional, supported, and human. These samples have guided employees through transitions by connecting change to the bigger picture and reinforcing what the company stands for.

Harris Health System •

Community 365 Change Management Campaign Launch (All Team Email)

This internal email was written for the organization's change management project, Community 365. The purpose was to introduce the multi-phase, company-wide project to employees, outline the benefits and features of this program, and lay out a concrete timeline for the completion of this transformation.

In addition to this email, I authored copy for account migration reminder emails, executive leadership video scripts, PowerPoint slides, and intranet announcements.

"During her time at Salesforce, Alexus was a valuable member of the team and the contributions she made were essential in getting our Accelerate program up and running at scale. She executed our website refresh from start to finish, managing everything from copywriting to coordinating with the designer and web development team. Alexus has excellent writing and organizational skills which allowed her to prepare all of our partner-facing comms, prepare discussion guide templates and up-level our welcome guide and session slides. I would highly recommend Alexus. She brings her good spirits and strong ethics to work every day and I thoroughly enjoyed working with her."

Emilie Jessula, Salesforce, Partner Marketing Director

Photo by Nataliya Vaitkevich on Pexels
Harris Health System •

Executive Comms: Letter to Employees

This letter was written on behalf of the CEO/President to formally address employees and introduce the company's vaccination campaign. At launch, only 50.1% of employees were vaccinated, which meant that about half were vaccine-hesitant or anti-vax.

My approach was to:
1. Establish the company as a community leader
2. Convey the importance of vaccination
3. Remind employees of our overarching mission and commitment to health and wellbeing
4. Express a genuine appreciation for all employees who've aligned the company's efforts to mitigate the spread of COVID-19.

Results: Within 30 days, we saw a 30% increase in participation.

Executive Communications

Executive voices set the tone for transparency, trust, and connection across an organization. These pieces capture leadership perspectives in a way that feels authentic, human, and aligned with company values. Whether it’s a ghostwriting company-wide letter or drafting a welcome guide excerpt, each message I've written for leaders reinforces clarity and direction from the top.

Culture Campaigns

Culture comes to life through stories, shared values, and consistent touchpoints that make people feel part of something bigger. These sample campaigns sparked connection, celebrated employees, and reinforced company values to drive collective action.

Salesforce •

Connect for Good Campaign Launch (Slack Announcement)

This company-wide announcement introduced Salesforce's "Connect for Good" initiative, which aimed to raise $1 million for local nonprofits by encouraging employees to come into Salesforce offices or attend employee events for the campaign.

The goal of this message was to reinforce the importance of community engagement and motivate employees to actively contribute to making a positive impact in their communities, aligning with Salesforce's values of giving back and strengthening connections.

Results: 143,000 employees participated, exceeding the fundraising goal by $500,000. 

"As the driving force behind our new employee newsletter, Alexus led the project from concept to completion, demonstrating not only leadership but also creativity and precision. She onboarded the team and vendor, revamped our templates, coordinated all of the design and project management through a brand refresh, and streamlined the entire editorial process for seamless execution. Not to mention that her coordination of a gorgeous, consistent, cohesive, and on-brand final product ensured a cohesive, high-quality experience for all employees."

Kristen Knox, PMI, Manager of Community and Internal Communications 

Newsletter and Email Samples

Newsletters are powerful tools for nurturing relationships and keeping audiences informed. From companywide updates on strategy, events, and deadlines to curated program nurture journeys, these samples were designed to inform, align, and inspire action in an engaging, digestible format.

UT Health School of Public Health •

Nurture Journey: HEY, YOU! It's Time For Test ✌️!

This email, part of a nurture journey, aimed to engage and convert stage I participants into stage II participants for a state-wide COVID-19 antibody testing program. By leveraging Texan Pride, a relevant research statistic, and emphasizing the ease and benefits of continuing, this communication contributed to a 10,000+ increase in participants over 90 days, alongside supporting ads and social media efforts.
UT Health School of Public Health •

Nurture Journey: SO CLOSE...Don't Forget Your FREE COVID-19 Antibody Test!

This email was written to convert potential participants who had previously shown interest in a state-wide COVID-19 antibody testing program to enrolled participants. My communication strategy for this email was to establish credibility by mentioning the largest and most trusted funders of this program, appeal to the pride of Texas residents, emphasize the ease of signing up, and highlight the personal and public benefits of enrolling. This piece of communication along with newsletter ads, radio ads, social media posts, and flyers developed during my time on the project resulted in an increase of 10,000+ newly enrolled participants.

"Alexus is great at spotting roadblocks and coming up with creative solutions to keep our internal comms projects moving forward. Her innovative ideas have helped us adopt new practices that have boosted efficiency and helped our team work quickly and more effectively."

Jennifer Urena, PMI, Community and Internal Communications Coordinator

Stakeholder Enablement Samples

Effective stakeholder enablement ensures that key partners, leaders, and teams are equipped with the information, tools, and support they need to drive success. Through the development of toolkits, playbooks and engagement guides, I empower stakeholders to make informed decisions, align with organizational goals, and take meaningful action.