When I took over our outdated newsletter, it was clear it needed a major refresh. With lack of brand alignment, a stuffy tone, and limited insight into engagement, it wasn’t hitting the mark. Check out the transformation!

This internal article was the best performing comms piece from an HR communications campaign to drive awareness, educate employees on a new internal process and platform, and increase utilization of a critical employee value proposition (EVP) / employee benefit to provide free access to our gold-standard certifications and associated prep courses.

Result: Within the first 24 hours, the intranet article reached an all-time historic high on our intranet site with 2200 views, indicating strong employee interest, repeat visits, and increased awareness.

This internal article was a part of of a communications campaign and HR/employee engagement initiative called "Make Every Meeting" to address and combat meeting fatique and counterproductivity, a key theme that showed up throughout our latest employee engagement surveys. We aimed to promote meeting efficiency, reinforce key behaviors associated with this outcome, and share resources and best practices to help the organization achieve a long-term transformation.

Our comms plan included:

Fireside Chat where the CEO discusses the importance of meeting effectiveness and strategies for enhancing productivity during meeting, among other predetermined topics.

Intranet Article Recap that shared out the key points from the fireside chat and emphasize the company’s stance on meeting efficiency, along with a link to a newly developed meeting resource page.

Resource Landing Page with resources such as templates, best practices, and checklists for effective meetings.

Viva Engage Content with bite-sized tips on meeting effectiveness through Viva Engage to drive traffic to the "Make Every Meeting Matter" page by linking to it in posts, and encourage open dialogue on our engagement platform.

Company newsletter blurb to drive more awareness and traffic to the resource page and encourage utilization.

Strategically, this announcement aligns with Salesforce's values, encourages greater employee participation, and enables employees to make a bigger impact in their giving and volunteering efforts, especially during the giving season.

Developing this blog post served multiple purposes: Informing Salesforce employees about the new platform and its benefits, encouraging them to actively participate in giving back and volunteering, showcasing the company's culture and values, and emphasizing the importance of community engagement. It also reinforces the idea that employees can make a meaningful difference in the world.

This internal comms was written to announce the rebrand of Salesforce's Citizen Philanthropy unit to now be known as Employee Impact. With it, new resources and initiatives were announced, encouraging employees to give back and volunteer in their community.

This company-wide announcement introduced Salesforce's "Connect for Good" initiative, which aimed to raise $1 million for local nonprofits by encouraging employees to come into Salesforce offices or attend employee events for the campaign.

The goal of this message was to reinforce the importance of community engagement and motivate employees to actively contribute to making a positive impact in their communities, aligning with Salesforce's values of giving back and strengthening connections.

Results: 143,000 employees participated, exceeding the fundraising goal by $500,000. 

This internal blog article was written to add a layer of storytelling to the Connect for Good campaign, inspire employees, and encourage giving back to their local communities.

This email was written for Learning & Development to promote an employee engagement initiative called "The Champion Program". The program's goal was to empower employees to grow with the company and develop their leadership skills that would foster success and career longevity with Community Health Choice.

This internal email was written for the organization's change management project, Community 365. The purpose was to introduce the multi-phase, company-wide project to employees, outline the benefits and features of this program, and lay out a concrete timeline for the completion of this transformation.

In addition to this email, I authored copy for account migration reminder emails, executive leadership video scripts, PowerPoint slides, and intranet announcements.